# Campaign Automation

> How Nowadays Media went from manual processes to one person doing the job of three with SimplaDocs automation.

**1 person doing the job of 3**

How Nowadays Media scaled their influencer campaigns with automation.  
Client: Nowadays Media  
Industry: Digital Marketing / Influencer Campaign Management  
Services: Automation, Custom Pack  

## Key metrics

- 4 min → seconds — Time per campaign email

## What we built

Replaced manual outreach across thousands of influencers with automated email sends, response tracking, contract generation, and one hub for reporting.

## Challenge

Nowadays Media faced significant operational bottlenecks managing large-scale influencer campaigns. They needed to contact thousands of people and track thousands of posts per campaign while maintaining manual processes that were time-consuming and inefficient.

## Solution

SimplaDocs created a custom Coda automation system that streamlined the entire campaign management workflow, from outreach to reporting.

- Automated email outreach capabilities
- Automatic email response tracking
- Contract generation functionality
- Influencer-specific data and metrics reporting
- Integrated communications, financials, scheduling, and data management hub

## Results

- Email campaigns that previously required 4 minutes per email now send in seconds
- Increased influencer outreach capacity per campaign, enabling business growth
- Consolidated operational visibility across all business functions
- One person can now accomplish the work of three employees

## Impact

Nowadays Media transformed their operations from manual, time-intensive processes to streamlined automation. The investment in SimplaDocs became their best monthly spend, with weeks of work simplified into a single click.

> This is easily the best money we are spending every month... SimplaDocs has helped simplify weeks of work into one simple click of a button... It's one person doing the job of at least three after the automations.
> — Kaspar Povilanskas, Co-Founder, Nowadays Media

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Source: https://simpladocs.com/work/nowadays-media