# Fractional CTO

> How Bipty transformed their business with SimplaDocs as their fractional CTO partner.

**Best investment of 2023**

How Bipty transformed their business with a fractional CTO partnership.  
Client: Bipty  
Industry: Fashion / Clothing Lending Startup  
Services: Fractional CTO, Pack Creation  

## What we built

Fractional CTO — a dedicated builder embedded in their channels and daily workflows, not an external vendor.

## Challenge

Bipty needed to build infrastructure by integrating a technical partner who could understand their operations, identify process improvements, and function as an extension of their internal team.

## Solution

SimplaDocs provided fractional CTO services, with a dedicated builder who conducted deep discovery across team roles and daily workflows. They immersed themselves in company communication channels, developed solutions aligned with business vision and customer needs, and became an integrated team member rather than an external vendor.

- Deep discovery across team roles and daily workflows
- Full immersion in company communication channels
- Solutions aligned with business vision and customer needs
- Integrated team member approach rather than external vendor

## Results

- Described as "transforming our business"
- Rapid development velocity achieved
- Full transparency and visibility into processes
- Observable daily progress and forward momentum

## Impact

Bipty saw strong ROI from their partnership with SimplaDocs, describing it as "by far the best investment of 2023." The holistic approach to solving tech problems set SimplaDocs apart from any other dev company they had worked with.

> It was a big investment for our startup, but by far the best investment of 2023! What I love most about SimplaDocs, that I have yet to see with any other dev company, is how they take a holistic approach to solving your tech problems.
> — Natalia Ohanesian, Founder, Bipty

---
Source: https://simpladocs.com/work/bipty