# Our Team

> The SimplaDocs team is a group of passionate operational transformation experts — Coda specialists, AI strategists, and project managers — dedicated to making businesses work smarter through the Assess → Structure → Enable → Deploy methodology.

## Meet the people behind SimplaDocs — passionate experts who live and breathe operational excellence.

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## Leadership & Core Team

### Scott Collier-Weir — Founder & Lead Consultant
Known as "The Coda Guy," Scott is a recognized leader in the Coda community with thousands of YouTube followers learning from his tutorials. He founded SimplaDocs in 2020 to bridge the gap between powerful no-code platforms and the operational challenges businesses face every day. Under his leadership, SimplaDocs has grown to serve 200+ companies including Spotify, Netflix, and Fidelity.

**Specialties:** Coda, Superhuman Docs, Superhuman Go, AI Agents, platform architecture

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### Steven Hurtado Roldan — Director of Business Strategy & AI
Steven leads SimplaDocs' AI practice and business strategy. A systems thinker and polymath, he translates complex problems into simple, working solutions. He heads the "AI No Jargon" initiative, making AI adoption practical and accessible for businesses.

**Specialties:** AI strategy, business strategy, AI No Jargon, methodology, measurement

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### Jordyn Goffo — Project Manager & Operations Lead
Jordyn coordinates complex client engagements and drives operational improvements. She is growing into the COO function, bringing rigor and clarity to every project delivery.

**Specialties:** Project management, operations improvement, consulting delivery, partnerships

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### Rachel — Head of Sales
Rachel leads sales and revenue operations at SimplaDocs, with a focus on AI-improved sales processes and content distribution.

**Specialties:** AI-improved sales, sales operations, content distribution

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### Daniel Velho — Senior Consultant
Daniel is SimplaDocs' second hire, bringing deep Coda expertise and a client-first approach to every project. He leads complex enterprise engagements and is growing into a people leadership role within the team.

**Specialties:** People ops, product management, enterprise Coda delivery

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## What We Stand For

- **Build, Don't Slide** — Every engagement delivers working systems, not decks.
- **Clarity Over Cleverness** — Solutions your team can understand, own, and evolve.
- **Discovery First** — We invest time understanding how you work before building anything.
- **Partnership, Not Projects** — We think long-term, toward self-sustaining operations.

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## Want to Join Us?

We are always looking for talented people who share our passion for operational excellence.

**CTA:** [View Open Positions](/careers)

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## Topic Owners

- **Scott Collier-Weir** — Coda / Superhuman Docs / Superhuman Go specialist
- **Steven Hurtado Roldan** — AI strategy & business strategy
- **Jordyn Goffo** — Project management, operations improvement, consulting, partnerships
- **Rachel** — AI-improved sales, sales operations, content distribution
- **Daniel Velho** — People ops, product management

## Related

- [About SimplaDocs](https://simpladocs.com/about)
- [Our Mission](https://simpladocs.com/our-mission)
- [Careers](https://simpladocs.com/careers)

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*Source: https://simpladocs.com/team* — last reviewed 2026-05-04